By using one of the most popular brands in the U.S., The Ardorous made sure that the most people possible would see the shirt, and maybe American Apparel’s controversial past actually helped publicize it even more. I understand why it is problematic that American Apparel is distributing and profiting from this image, but isn’t it better that at least someone is willing to put them out there for the public to see?
American Apparel x The Ardorous: controversial? Maybe not for the design of the t-shirt itself, but maybe because of the association with American Apparel.
Censorship of female bodies represents the hate and distrust we have towards female bodies. In censoring female bodies across the media, we continue to constrain women within society; it’s society’s attempt to keep “femaleness” within set definitions and ideals.