The article, “All Runway Models Should Be Replaced With Drag Queens,” serves as an interesting counter argument to the hegemonic portrayals of gender in the media. Codes of Gender and Killing us Softly 4 demonstrate many of the image motifs we have discussed and demonstrate the gendered nature of advertising and the fashion industry. A recent post concerning the article “If Men Posed Like Motorcycle Babes,” also speaks to the complexities of sexuality and femininity, and highlights how awkward men often look in female poses. However the drag queens from RuPauls’s Drag Race that walked Marco Marco’s new collection at Style Fashion Week LA’s main stage, received high praise from the audience and critics, rather than awkwardness. The author of the piece proclaimed, “Actually, the queens SLAYED the runway.”
Does the Marco Marco fashion show suggests that there is room for a gender change in fashion? Granted some of the models look identical to professional high fashion female models, but does the breadth and diversity in the body type of these runway models not evoke some sense of optimism? Like Jean Kilbourne said, the first step to changing the narrow portrayals of gender in advertising (and fashion) is to expand the ways all individuals can be portrayed.