In Drake’s new music video for “Hold On (We’re Going Home)” I was concerned with the presentation of women; from the very beginning bit, “there’s a lot more work to do, which we won’t get into for the sake of the female company” to which the females in the club respond by tossing their heads back and smiling, I was immediately discouraged about where the video was leading. The video continues in a very theatrical way, and though I am not overly familiar with either, the theme/look of Miami Vice and Scarface seem to be what Drake is channeling (at least according to the web). This aspect did not concern me as much as the first line and quickly following, the image of Drake’s girlfriend at home (before the kidnapping) in the bathroom, grooming herself, even in Drake’s physical absence, she performs for him and for us, the viewers (as an object under the male gaze). I thought of the video we watched in the first week, which discusses the portrayal of females in advertisements as weak, vulnerable, exposed and unable to fend for themselves–that in such ads, to be sexually attractive, these are the qualities females are required to embody. The woman in the video is exposed, literally in lingerie and seems to be so consumed in self-gaze that she is unaware of the kidnappers approaching her, therefore, left completely vulnerable. Drake, however, uses this “damsel in distress” situation to take on stereotypical “male” attributes/characteristics and comes across as assertive and strong (strong also meaning violent) and eventually rescues her in the end… What do you all think of the depiction of the female characters and the male characters in the video or what do you think about the video’s use of violence?